Job Overview:
We are looking for an experienced Senior Paid Media Specialist to join our dynamic remote team. This role focuses on developing and executing high-impact paid media campaigns across social platforms like TikTok and Meta (Facebook & Instagram). If you have a passion for social media advertising, a strategic mindset, and a track record of driving measurable results, this is the perfect opportunity for you to take your career to the next level.

Key Responsibilities:

• Develop and Execute Campaigns: Lead the strategy, planning, and execution of paid social media campaigns on TikTok, Meta (Facebook & Instagram), and other emerging platforms.
• Performance Optimization: Continuously monitor, analyze, and optimize campaigns to achieve KPIs such as ROAS, CTR, and engagement metrics.
• Creative Collaboration: Work closely with the creative team to develop compelling ad content, including video, images, and copy tailored for each platform.
• Budget Management: Oversee campaign budgets, ensuring efficient spend allocation and maximum return on investment.
• Data-Driven Insights: Utilize analytics tools to track performance, generate insights, and create detailed reports to inform future strategies.
• A/B Testing: Conduct A/B tests to identify the most effective ad creatives and audience segments.
• Stay Current with Trends: Keep up with the latest social media trends, platform updates, and best practices to ensure our campaigns remain cutting-edge.
• Audience Targeting: Leverage advanced targeting techniques, including lookalike audiences, custom audiences, and demographic targeting, to reach the right users at the right time.
• Client Communication: If applicable, present campaign results and insights to clients or internal stakeholders, providing recommendations for continuous improvement.

Requirements:

• 3+ years of experience in paid social media advertising, specifically on TikTok, Meta, or similar platforms.
• Proven track record of managing high-budget campaigns with a focus on performance marketing.
• Strong analytical skills with experience in tools like Google Analytics, Facebook Ads Manager, and TikTok Ads Manager.
• Exceptional project management skills, with the ability to juggle multiple campaigns and deadlines.
• Experience with A/B testing, audience segmentation, and data-driven decision-making.
• Excellent communication and presentation skills.
• Creative mindset with the ability to think outside the box for unique campaign ideas.
• Bachelor’s degree in Marketing, Advertising, or a related field (preferred but not required).

Benefits:

• Fully Remote Position: Enjoy the flexibility of working from anywhere.
• Competitive Salary: Based on experience, with opportunities for performance-based bonuses.
• Flexible Schedule: Work hours that fit your lifestyle, with the ability to manage your time effectively.
• Professional Development: Access to training programs, industry conferences, and growth opportunities within the company.
• Health & Wellness: Comprehensive benefits package including health insurance, dental, vision, and mental wellness support.
• Paid Time Off: Generous PTO, plus holidays to ensure work-life balance.
• Team Culture: Join a collaborative, inclusive, and innovative team that values creativity and results.

About the Company:
We are a forward-thinking digital marketing agency specializing in social media and performance marketing. Our clients range from startups to established brands looking to scale their digital presence. We believe in fostering a culture of creativity, innovation, and collaboration. Our team is fully remote, allowing us to tap into talent from around the world while providing flexibility to our employees.

Equal Opportunity Statement:
We are committed to creating a diverse and inclusive work environment. We welcome applicants from all backgrounds and experiences. Everyone is encouraged to apply, regardless of race, religion, gender, sexual orientation, disability, or age.

If you're ready to make an impact with your paid media expertise and work in a dynamic, fast-paced environment, apply now to join our team!